Vinyl & Vino

A concept brand project exploring the growing appetite for analog experiences in a screen-saturated world. Vinyl and Vino is a premium monthly subscription pairing a curated bottle of wine with a hand-picked record — chosen to complement each other and set a mood.

This project covers brand purpose, target audience and personas, pain points, USP, brand personality, and brand story — built from the ground up as a full strategic foundation for a hypothetical launch.